GTM Strategy & Execution

Northbound Strategy Group

We step into marketplace, SaaS, and growth-stage companies where demand, conversion, or revenue systems are breaking and fix them fast.

Most companies don’t have a “growth problem.”
They have a system problem.

Leads are coming in, but not converting.
Sales is working, but not closing efficiently.
Marketing is spending, but not compounding.We identify the constraint inside your demand, conversion, and revenue system and fix it.

Principle, Northbound Strategy Group

Grant Langston

I’ve spent my career building and running marketplace and SaaS businesses.I’ve led companies as CEO and CMO, managed global marketing organizations, and owned the full path from demand generation to revenue.At eHarmony, I led a global business generating over $250M in annual revenue, overseeing brand, performance marketing, and growth across multiple regions.At Warehouse Exchange, I built and scaled a B2B marketplace from a single warehouse to a national platform with hundreds of locations and thousands of monthly users.I run Northbound Strategy Group.I work with marketplace, SaaS, and growth-stage companies where something in the commercial system isn’t working.Not in theory. In practice.

Our Area of Expertise

The Commercial System

We look at the full path from demand to revenue:-Demand generation
-Acquisition channels
-Onboarding and activation
-Conversion and sales process
-Retention and expansionProblems rarely sit where they appear. We find where they actually are.

Our Approach

Common Problems We Solve

-High CAC with no clear reason
-Strong traffic but low conversion
-Sales cycles that stall or slip
-Marketplace liquidity imbalance
-Good product with weak adoption
-Growth that doesn’t scale

Our Solutions

The Diagnostic

A focused engagement designed to answer one question:What is actually limiting revenue right now?

What you get:-Clear articulation of the constraint
-Supporting data and behavioral evidence
-Prioritized fixes
-90-day execution plan